•According to Movio media, which is my source, the average person who watches Star Wars is a regular cinemagoer who likes to travel to see big budget films (like Star Wars) or Jurassic World and this person spends 2.6 times more than the national average amount on watching movies. They also watch science, horror and history TV and works in IT. Star Wars-The Force Awakens is very technical which could explain why it would appeal to someone who works in IT.
•This information shows that this is the lifestyle that the average Star Wars fan lives. This includes their hobbies and that they are dedicated to seeing big-budget films and do not mind travelling places to see them.
•The target audience of the Star Wars-The Force Awakens involves working out the demographics for the lifestyle of the people that Star Wars target their films to, which through my source, Movio Media I have clearly shown what activities they will be interested in. The target audience interests such as their interests in IT and their dedication to watching big-budget films reflects what they like about Star Wars films, such as the technology they use within their big-budget films and the media that goes into creating the films.
http://www.bing.com/search?q=movio+media+star+wars+demographics&src=IE-TopResult&FORM=IETR02&conversationid=
http://www.bing.com/search?q=movio+media+star+wars+demographics&src=IE-TopResult&FORM=IETR02&conversationid=
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