P4- B-Investigate how Star Wars: The Force Awakens reaches its intended audience.

P4-B.) Advertising- How was Star Wars advertised?
The film Star Wars: The Force Awakens was advertised through its trailers which were shown all over the globe, on social media, in cinema trailers, and on TV. The first Star Wars trailer was released 28/11/14 teaser which was 1 minute 37 seconds.

The second trailer was released 16/04/15 and was 1 minute 48.

The third trailer was released 19/10/15 and was 2 minutes 1 second.

The fourth trailer was released 12/11/15 and was 60 seconds

 Star Wars: The Force Awakens was advertised numerous of ways; one way being through billboards. Advertisements with pictures of the characters on were displayed in cities on billboard, and shown the release day of the film and the film title- Star Wars: The Force Awakens. This is a successful way of advertising because millions of people in these busy cities can see the billboards and get excited/ be made aware of when the film was coming out.
 

In addition, posters, with the Star Wars logo, characters, title and release dates were displayed in main retailors and in cinemas, to advertise the new film.

Also, adverts on TV channels across the world were made in order to tell everyone about the new film. This is a good type of marketization as billions of people watch TV and their adverts, so Star Wars being advertised on TV means billions of people will see it. 
The public can purchase merchandise from the film such as character costumes, toy figures, and stuffed toys. They are purchased from shops such as the Disney store, Tesco, Asda, and other retailers.