P3-D- Spending power
•Star
wars fans are 9% more likely than
the average person to be in a household earning $70,000 or more.
•Star
Wars has lots of high profile sponsors in brands such as food, personal care,
technology and Star Wars fans on average spend more the normal moviegoer across
these products and combined spend $4,300 annually.
•Star
Wars target these fans with higher spending money as a marketing technique as a
Star Wars book is being released early 2017. Star Wars focus on the dedicated
fans with big spending power to purchase their merchandise such as the book and
other things such as toy figures and posters.
•The
target audience that Star Wars aims their film at is therefore people with a
high spending power.
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